🎧 Netflix's Push for TV's Final 80%

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🎧 Netflix's Push for TV's Final 80%

Creators, podcasts, more sports: A playbook to convert the remaining audience watching something — anything — on screens is about to unfold

Apr 18

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Netflix’s Push to Take TV’s Final 80%

The Ankler Podcast

31:31

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Yes, Netflix is huge, but apparently it’s not huge enough for co-CEOs Ted Sarandos and Greg Peters, whose recent earnings call revealed a road map for total market domination. Elaine Low, Sean McNulty and Natalie Jarvey break down its plan to capture the 80 percent share of TV consumption not already happening on Netflix or YouTube (think creators and podcasts to eating the rest of cable’s programming). Plus: What to make of the Gen Z antics driving A Minecraft Movie, and Sean quizzes the crew on Netflix’s 2025 original movies.

ICYMI

The Wakeup Netflix crushes Q1: Where its new ambitions lie
Creeps & Cowards Among Us A series of terribly stupid events should sound Hollywood alarms, says Richard Rushfield
Buyers’ New Good-for-Sellers Vibe Shift (& What The Pitt Has to Do With It) A certain kind of series that can have longevity is hot again, reports Lesley Goldberg, as streaming strategy shifts (for once) in writers’ favor
Minecraft: Live Chickens, Popcorn & the Gen Z ‘Blur’ that Should Scare Studios 78% of audience is 13-24, mocking the film, and themselves, in a meme-y phenom, reports Matthew Frank, that defies marketing as ‘head-in-the-sand’ execs remain ‘oblivious’
Far From Home: The Fight For Location Perks, Family Visits, 5-Star Travel Reps spill to Ashley Cullins who’s ‘stuck in the Dark Ages’, the most coveted reward and the creature comforts no one can score
M&A Interruptus: Ellison, Malone & the Mystery Pause Richard asks, What happened to the Golden Age of Consolidation under Trump?
A Creative Exec Survival Guide Elaine Low on standing out, what you’re up against, red flags to avoid and what to highlight on your resume
A Case for Bleak TV & Feel-Bad Entertainment Katey Rich finally got up her courage to watch The Pitt, finding catharsis and community in dark shows. Plus: Every awards show now has a good host!
The Masters’ Lessons in Swagger: Awards Shows, Are You Watching? Golf’s greatest event reminds Katey why the Academy needs to own its showbiz supremacy. Recognizing stunts is a good start
🎧 Just Buy It. Just Say Yes Rob Long on the endless pitch, Silicon Valley, Netflix and Fin-Syn
🎧 Inside The Wedding Banquet Romcom Redux Katey talks to Andrew Ahn and James Schamus about their reinvention of Ang Lee’s 1993 classic
🎧 WWE's Prez and Triple H on Global Ambition, the Netflix Deal & Bad Bunny Nick Kahn and Paul Levesque explain the inner workings of their sports phenom to Alison Brower live on stage at NAB Show